Californian outfit Hail The Sun are no strangers to change. Residing in the more eclectic corners of the sweeping post-hardcore genre, the group—consisting of Donovan Melero (vocals/drums), Aric Garcia (guitar), John Stirrat (bass) and Shane Gann (guitar)—have consistently displayed a knack for pairing technical skill with innovative songwriting.

As an artistic collective, the quartet refuse to stay static, constantly cycling through instrumental moods and personal lyrical themes in search of creative vitality and enthusiasm. The pitch for New Age Filth, the band’s fifth full-length, makes this case with the usual PR tells: it’s their most “collaborative and diverse album yet,” with the “catchiest hooks they’ve ever created,” allowing them to push “creative boundaries.”

And if all of that sounds like a meme, well, that’s because it is. But just because scene tropes exist, and are oft-repeated ad nauseam, this doesn’t mean that they can’t be acted on and faithfully executed with the utmost sincerity.