Melts In Your Brain... Not On Your Wrist!
Great rock'n'roll rarely translates properly to disc. The history of the genre is littered with literally thousands of acts that were blinding and transcendent on the bandstand, yet limp, ineffectual or misguided in the studio. And the opposite is just as true, though the art of the recording medium allows for a control and an innovation that usually isn't possible in a live context. When the two disciplines are matched, there is the potential for true greatness; yet for those involved, the realization of such may come only after years of frustrated disillusion with the initial outcome. Such is the case with the Chocolate Watchband. The recorded legacy of this supreme psychedelic punk combo paints a picture quite removed from the truth, yet as our definitive new anthology MELTS IN YOUR BRAIN . . . NOT ON YOUR WRIST demonstrates, it nevertheless holds up as one of the finest catalogues of the 1960s, balanced between the Watchband's own Anglophile blueswailing, and a preternatural aura, the result of studio trickery imposed without the bands knowledge or consent. The juxtaposition acts as a paradigm of how the British Invasion-inspired punk fury acquired an experimental veneer, and led to something unique. By unwittingly having their record career mapped out for them by producer Ed Cobb, the Watchband paradoxically wrote themselves into the annals of cultdom; yet it is the rock'n'roll heartbeat of this once-in-a-lifetime band that is their true heirloom.
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