When the Going Gets Tough, the Tough Get Going is the second studio album by English new wave band Bow Wow Wo. At the behest of guitarist Matthew Ashman, vocalist Annabella Lwin wrote all the lyrics on the album. The lead single, "Do You Wanna Hold Me?", reached #47 in the UK, but fared best on the Dutch charts, where it peaked at #3. With the help of a video in heavy rotation on MTV, the song achieved success in the US. When the Going Gets Tough, the Tough Get Going is available as a 40th anniversary edition of 1000 individually numbered copies on translucent pink coloured vinyl and includes an insert.
