The big voice from Flint Michigan, that brought us the smash hit “Norma Jean” is back with “It’s so Hard”. A deeply soulful beat-ballad with a message, “It’s so Hard” tells a tale that we unfortunately know too well- a couple promising kids whose lives get cut short when they inadvertently get caught up in the hustling, drugs and guns that surround them. Fortified with a toughness that’s unmistakably Detroit, the track takes you on a cross-country journey, marrying the cool, east coast swagger of T-Neck era Isleys with the laid back groove coveted by the WC lowrider soul scene. A raw expression of the violence far too many young folks have to bear.
