A New Flame, Simply Red’s third studio album, was released in February 1989 and immediately took the band to new levels of fame and success. With A New Flame, Simply Red achieved their first UK Number 1 album, which went seven times Platinum with 2,100,000 copies sold in the UK alone. Four singles were released from the album, including a cover of Kenny Gamble and Leon Huff’s ‘If You Don’t Know Me By Now’, which became Simply Red’s second US Number 1.