15 Years, All Ears, All Heart. Fifteen years ago there wasn't a grand plan, no vision board or 10-year strategy. It wasn't about fame and acclaim, it has always been about feelings and encounters. Meeting people who made music, loved music, were music. Fast forward a bit and the family just kept expanding. It wasn't just producers and DJs anymore, designers, writers, random hype people, "vinyl faced" ones... Everyone brought something different to the table and somehow, through our filter, it took us here. House, Jazz, Techno, Experimental, it didn't matter. The only rule was that the music had to feel alive, with a Jazzy twist, where "Jazzy" means a propensity to improvisation, not just music. This is not a story about numbers or streams. It's about people and places.
Every track has a face behind it: the producer who turned a three-note loop into gold, the designer who nailed an album cover in one chaotic night, the heads who spun the story for the release and the friends who supported and listened. That is the soul of Apparel Music and that's why the cover for this "B-Day15" isn't gleaming or shiny, it's real. It's a celebration of encounters. The messy, magical moments when people connect and make something bigger than themselves. It's a big THANK YOU to all the characters who hopped on this ride. This record, dropping in both vinyl and digital formats and featuring artists from all over the world, is the symbol of the Apparel Music essence. From the USA with Osunlade to Australia with Erin Buku & Inkswel; from Denmark with Ghosten (featuring Francesca Touré and IZZY NU) to Italy with 2KS and Kisk; Argentina and Brazil with Eduardo and HNQO (with Collateral Lab), Spain with Tuccillo, Germany and The Netherlands with Marcel Vogel & LYMA.
It's about exploring genres, diving into far-off worlds, being curious about other places, other people and figuring out how to make them all feel comfy under the same roof, chilling in the same room. A room we've been furnishing for a while with our little treasures, some fancy furniture, some not-so-fancy, but always with passion. There's more music to make, more stories to discover, more people to meet. Apparel Music is not just a label anymore, it's a big, instinctive, unplanned love letter to everyone who's been and who'll be a part of it. 15 Years, All Ears, All Heart.
A1. Kisk - I Wanna Dance With You
A2. Osunlade - Cucumber Sweat
A3. Tuccillo - Stray
A4. HNQO , Collateral Lab - Whisper
A5. 2KS - SayNoMore
B1. Ghosten - III Steps II EcstazI
B2. Marcel Vogel & LYMA - Keep The Lid On
B3. Eduardo - Wdac
B4. Erin Buku & Inkswel - Find Your Way
